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REBEL and KRATOS Establish a Global Footprint Across Europe, the Middle East, Africa, and Asia
REBEL and KRATOS, developed by Tobacco International Inc., have established a broad international footprint across Europe, the Middle East, Africa, and Asia through retail, pharmacy, travel-retail, and e-commerce channels. REBEL, launched in 2018, forms the foundation of this growth, while KRATOS, introduced in 2025, expands the portfolio with nicotine, zero-nicotine, and functional pouch products. Key markets include Sweden (energy pouches, zero-nicotine pouches), the United Kingdom, Portugal, Spain, South Africa, Thailand, Lebanon, and others, where the full product portfolio is available. During its latest visit to Lebanon, the Global Institute for Novel Nicotine (GINN) confirmed REBEL’s leadership with an estimated 90% nationwide market share, reinforcing the brands’ role in accelerating the global shift away from combustible cigarettes.
Tobacco International Inc. Enters Strategic Partnership with Wingglen Pte. Ltd. to Launch REBEL and KRATOS in Thailand Duty Free
obacco International Inc. has entered into a strategic partnership with Singapore-based Wingglen Pte. Ltd. to launch REBEL and KRATOS nicotine pouch brands in Thailand’s duty-free and local retail markets. The agreement positions Wingglen as the exclusive partner responsible for airport duty-free operations and in-market development, marking the official entry of both brands into Thailand. The launch at Bangkok International Airport represents the first phase of a broader Southeast Asia expansion, leveraging high-traffic travel retail channels to accelerate brand visibility and regional growth.
Lebanon Is Emerging as the Middle East’s Leader in Tobacco Alternatives
Editorial and credible Lebanon’s rise as the Middle East’s leading tobacco alternative market has been shaped by the early presence of REBEL, the recent entry of KRATOS, and growing recognition from the Global Institute for Novel Nicotine as pharmacy adoption accelerates.
REBEL CELEBRATES GLOBAL NICOTINE POUCH SUCCESS AND LAUNCHES 10 NEW ENERGY FLAVORS ACROSS INTERNATIONAL MARKETS
Brief Description: Rebel, a global nicotine and caffeine pouch brand under Tobacco International Inc., celebrates the sale of over 240 million nicotine pouches in 2024 and announces the launch of 10 new Rebel Energy Pouch flavors. With distribution in 50+ countries and growing partnerships worldwide, Rebel continues its rise as a market leader in tobacco-free and nicotine-free pouch innovation.
The Rise of KRATOS.
KRATOS launches as a next-generation performance pouch brand, produced in the European Union and distributed worldwide. Powered by EU-grade manufacturing, advanced formulations, and a fast-expanding global network, KRATOS delivers premium nicotine, caffeine, and energy pouches designed for athletes, creators, and modern warriors. Built for strength. Engineered for performance. Available globally.
KRATOS UNLEASHES A GLOBAL CONQUEST — THE KING OF STRENGTH ARRIVES SEPTEMBER 30, 2025
The world will witness the rise of KRATOS, the next-generation lifestyle empire set to redefine nicotine and energy innovation. Built by Atef Hazime, the visionary founder of the Rebel global brand, KRATOS represents a new era of strength, discipline, and rebellion.
KRATOS Launches a Global Revolution in Nicotine & Energy Pouches
Strength. Focus. Endurance. The Lord of Performance Has Arrived. KRATOS™, a trailblazing lifestyle brand, debuts today to redefine how the world powers focus, energy, and intensity. Drawing inspiration from the ancient Greek Lord of strength, KRATOS™ delivers a bold portfolio of nicotine pouches, caffeine and nootropic pouches, and energy drinks crafted for those who thrive under pressure, athletes, creators, gamers, and modern warriors.
Tobacco International Unveils 10 New Rebel Energy Pouch Flavors, Expanding Rebel’s Global Innovation Leadership
Tobacco International Inc. has unveiled 10 new Rebel Energy Pouch flavors, offering a sugar-free, nicotine-free boost powered by natural caffeine and vitamin C. The launch follows Rebel’s global rise in nicotine pouches and expands its presence in over 50 countries. Available now on tiglobe.com.
CHHADEH HOLDING SECURES EXCLUSIVE EGYPT DISTRIBUTION DEAL WITH REBEL NICOTINE POUCHES, REBEL CAFFEINE POUCHES, AND REBEL ENERGY DRINK
Chhadeh Holding has signed an exclusive agreement to distribute Rebel Nicotine Pouches, Rebel Caffeine Pouches, and Rebel Energy Drink in Egypt. The deal marks a major entry into the Egyptian market and paves the way for Rebel’s expansion across the MENA region.
REBEL NICOTINE POUCHES TAKES THE GLOBAL MARKET BY STORM: NAMED A TOP 10 BRAND IN 2025
Rebel Nicotine Pouches, recently named the World’s Best Nicotine Pouch Brand of 2025, has entered the Top 10 global pouch brands after selling over 240 million pouches in 2024. With 22 flavors, four strength levels (up to 30mg), and a presence in over 50 countries, Rebel is now one of the fastest-growing and most disruptive nicotine brands worldwide. The brand’s innovation in functional, tobacco-free pouches — including nootropics and vitamin-infused formulas — is setting a new standard in the industry.
REBEL NICOTINE POUCHES TO ENTER U.S. MARKET WITH PMTA APPLICATION: A NEW ERA IN GLOBAL NICOTINE INNOVATION
Rebel Nicotine Pouches announces its intent to enter the U.S. market through an upcoming FDA Premarket Tobacco Product Application (PMTA). With over 12 million cans sold in H1 2025 and distribution in 50+ countries, Rebel prepares to launch its top nicotine pouch SKUs for U.S. adult consumers.
Rebel Nicotine Pouches Now Available at Europouches.com – EPD International Named Official B2B Distributor for Europe
The award-winning Rebel Nicotine Pouches, recently crowned World’s Best Nicotine Pouch Brand 2025, are now officially available for wholesale and bulk orders across Europe via Europouches.com, thanks to a strategic partnership with EPD International (Euro Pouches Distribution), now confirmed as Rebel’s exclusive licensed nicotine pouch distributor for the European market.
Rebel Nicotine Pouches: Redefining the Power Pouch Experience with Bold Flavors and Strengths
Since 2018, Rebel Nicotine Pouches has led the power pouch revolution with bold flavors like Cherry and Ice Mint, strengths from 6 mg to 50 mg, and a fearless brand ethos. Sponsoring NASCAR’s Thad Moffitt and motocross star Ryan Breece, Rebel connects with high-energy lifestyles. Available globally via Europouches.com, Rebel delivers tobacco-free nicotine for the bold. 21+ only.
REBEL NICOTINE POUCHES PARTNERS WITH THAD MOFFITT FOR 2025 ARCA MENARDS SERIES SEASON
Rebel Nicotine Pouches has officially partnered with rising motorsport talent Thad Moffitt for the 2025 ARCA Menards Series. As the primary sponsor of the No. 46 Toyota Camry, Rebel brings its bold, tobacco-free lifestyle brand to the racetrack, aligning with Moffitt’s fearless energy. The partnership kicks off June 6 at Michigan International Speedway with exclusive content, giveaways, and fan engagement throughout the season.
REBEL NICOTINE POUCHES EXPANDS GLOBALLY WITH FULL FLAVOR LINEUP AND FLEXIBLE STRENGTHS
Rebel Nicotine Pouches, a bold and fast-growing tobacco-free nicotine pouch brand, is continuing its global expansion, now available in over 50 countries. With a product range that blends powerful flavor, sleek design, and customizable strength, Rebel is redefining what it means to go smoke-free, without compromise.
Rebel Snus Sponsorship With US Supercross Racer Ryan Breece
“I’m excited to announce I will be representing Rebel Nicotine Pouches in Cardiff, Wales at the new World Supercross series! “Ryan Breece
Tobacco International Inc suspends all product sales in Russia
In light of the current international sanctions imposed on Russia, American multinational company Tobacco International Inc. has stopped selling all of its products in the country.
Tobacco International Inc 2022: a new milestone in sight with 1 billion shares
Global American company Tobacco International Inc. celebrates a new milestone at the outset of 2022. The Delaware-based corporation has announced that it will soon become a public company by issuing 1,000,000,000 shares of common stock.
Global Rebel Snus Soon Entering the Arab Region
Today, the new alternatives that initiated the company’s smokeless line are achieving a global presence and recording growing sales across Europe and America. Soon, Rebel Snus will be entering the Arab market through the GCC countries and Iraq.
Tobacco International Successfully Enters Latin America & the Caribbean Region
With increasing success throughout 2021, the American multinational company Tobacco International Inc. is expanding into Latin America and the Caribbean Region.
Tobacco International sets up Its Operations Office in Florida to Carry out Its Vision
Tobacco International Inc. has announced the establishment of its head Operations Office in Coral Gables, Florida. This step represents a milestone in the implementation of the company’s transformative mission in the Tobacco Industry.
Tobacco International expands into Africa with a new vision through its global brand Rebel
Tobacco International Inc. will be spanning Africa with a new vision that intends to shift perspectives in the Tobacco Industry. After our global premium brand Rebel managed to get increasing attention and quick success in the market, we have focused on expanding on a larger scale in 2021, Africa being at the top of the list.
Tobacco International and Dutch Carbon Keep Sustainability in Sight Through New Smokeless Product
In an initiative to help reduce the health risks of smoking, Tobacco International Inc. is launching ‘white snus’ products under the umbrella brands REBEL and PATRIOT, representing the first official release of the smokeless line.