specially selected

Rebel, our premium global brand defies the norms, hence our motto Defy Ordinary. It steps up to make you indulge in and become part of the emotional journey behind the long-running Hazime family legacy that goes back to the 17th century. Thus, by engaging with our brand, you will be contributing to the Rebel story and ultimately be taking part in a global heritage yourself.

Our unique Rebel covers a wide array of tobacco products that meet world-class standards and reflect an old-fashioned taste, reviving the golden age of the Tobacco Industry. Additionally, our cigarettes are combined with hand-made cigars from the Dominican Republic to put extra emphasis on our dedication to premium quality. All in all, Rebel is born out of a deep-rooted passion that entails a sole message: allowing you to vividly sense both the texture and scent of what was once a tobacco leaf being cured by the sun's rays.

KRATOS is a performance-driven pouch brand developed by the creators of REBEL, one of the early pioneers in modern oral nicotine alternatives. Built for adult consumers who value control, consistency, and performance, KRATOS sets a new benchmark in functional pouch products.

The KRATOS portfolio includes white tobacco pouches, tobacco-free all-white nicotine pouches, and a growing range of functional performance products. The nicotine offerings are designed to deliver a clean, discreet experience with precise nicotine release, while the white tobacco range maintains a more traditional character within a modern, refined format.

Beyond nicotine, KRATOS extends into functional energy solutions with caffeine-based energy pouches, formulated with Vitamin C and Alpha-GPC to support focus, alertness, and mental performance. An energy shot and beverage range are currently in development, further expanding the brand into the performance and energy space.

All KRATOS products are manufactured in the European Union under strict quality, safety, and compliance standards, ensuring consistent results and dependable performance across international markets.

KRATOS is positioned as a performance-led lifestyle brand, combining disciplined formulation, purposeful design, and scalable manufacturing to meet the evolving expectations of adult consumers worldwide.