A wise man once told me, “It's your decision to smoke or not.”
I say the same to all of you.

My passion for brand building has steered me into entering one of the most challenging arenas there is, "The Tobacco Industry."

Growing up, watching my grandparents in the fields growing tobacco has inspired me to take it as a passion of my own. From the very beginning, I was dedicated entirely to producing top-quality products, at whatever cost.

Indeed, I have spent several years searching for the right producers and brands, while sourcing our tobacco from various origins around the globe, making sure we remain unique and create distinguished products, which meet the highest standards worldwide.

Nonetheless, despite this desire, I have great hope for a smoke-free world in the future. Thus, we are developing new low-risk, nicotine-based alternatives that can replace your typical cigarettes, yet provide the same satisfaction and experience.