Mission

To create bold, premium tobacco and nicotine brands that connect emotionally, deliver consistently, and lead the transition toward a more innovative, ethical, and smoke-free future.

The Tobacco International Inc. Philosophy

Nothing speaks louder than emotions. That’s why our mission is not merely to sell tobacco or nicotine products  it’s to build brands that resonate, inspire loyalty, and become part of something personal for our customers around the world.

At Tobacco International Inc., we focus on delivering the ideal experience at every level whether you’re looking for faster delivery, premium brand identity, innovative smokeless solutions, or exceptional long-term value. We aim to meet and exceed expectations in every market we serve.

To ensure optimal results, we collaborate with leading tobacco manufacturers and global supply partners, overseeing every detail with meticulous care. Our production processes are driven by precision, performance, and a dedication to quality at every stage.

Atef Hazime, Founder and CEO of Tobacco International Inc., has always believed:

“Smoking is a personal choice. If consumers choose to trust us, then it’s our duty to give them something worthy of that choice premium products, made with integrity.”

While we source the finest tobacco and develop cutting-edge smokeless alternatives like Rebel Nicotine Pouches, our most important decision was choosing to manufacture our products in the United States of America  where advanced technology, strict quality control, and innovation come together to produce world-class results.

Because at the end of the day, our business isn’t just about products it’s about trust, transformation, and building something meaningful for a better tomorrow.

A ‘Smokeless Future’ Vision

At Tobacco International Inc., we strongly believe in the freedom of choice for adults but equally in the importance of making informed decisions. We fully recognize that smoking is a major cause of serious diseases, including lung cancer, coronary heart disease, emphysema, and chronic bronchitis. That’s why we are committed to full transparency about the risks of smoking and our role in helping adult consumers make better, more informed choices.

While we respect the deep-rooted history of traditional tobacco, our focus is future-driven. We are committed to building a more ethical and sustainable future by producing less harmful, high-quality alternatives for adult smokers. These alternatives can support consumers in situations where smoking is not possible and may even help them reduce their overall dependence on cigarettes.

As part of this commitment, Tobacco International Inc. launched its first smokeless product line in 2018 under the REBEL brand offering premium nicotine pouches (also known as white snus). These products are 100% tobacco-free and smoke-free, designed to provide adult users with cleaner, modern nicotine satisfaction.

“I believe it is our responsibility as a leading global tobacco company to help reduce the harmful health effects of smoking. We hope this ethical approach encourages adult smokers to cut down on cigarettes and embrace safer alternatives,”

says Mr. Atef Hazime, Founder and Chairman of Tobacco International Inc.

The name Rebel was inspired by Mr. Hazime’s own journey. Throughout his career, he was often referred to as a “rebel”  not for breaking rules, but for his unwavering consistency, bold vision, and relentless work ethic that defied industry expectations. The name is now a reflection of that spirit: a global brand built for those who dare to challenge norms and Defy Ordinary.

Despite our leadership in reduced-risk innovation, we are firm on one non-negotiable principle: minors should never have access to tobacco or nicotine products. We enforce strict policies that prohibit underage use in every market where we operate. This commitment is deeply embedded in our company’s code of conduct, marketing strategy, and retail compliance systems.

Tobacco International Inc. is also playing an active role in youth smoking prevention, but we recognize that real impact requires collective responsibility from families, educators, retailers, and regulators alike.