KRATOS and REBEL Enter Australia and New Zealand Through Exclusive Partnership with NordicPouch New Zealand
09 Mar, 2026Tobacco International Inc announced today that NordicPouch New Zealand has been appointed the exclusive distributor for KRATOS and REBEL pouch products across Australia and New Zealand, marking a significant step in the company’s global expansion strategy.
The partnership introduces the KRATOS performance pouch platform to the Oceania market for the first time. Developed as a next-generation oral product system, KRATOS delivers modern smoke-free alternatives designed for adult consumers seeking performance-oriented formats and flavor-driven experiences.
The KRATOS portfolio includes high-performance caffeine pouches, nicotine pouches, and KRATOS ZERO, a nicotine-free product line designed for consumers seeking a clean, lifestyle-oriented oral pouch experience without nicotine.
Through the NordicPouch partnership, adult consumers in Australia and New Zealand will gain access to the KRATOS range, including caffeine pouches and the nicotine-free KRATOS ZERO series. The agreement will also introduce REBEL nicotine pouches, a globally expanding modern oral brand recognized for its bold flavor profiles, premium quality standards, and growing international distribution network.
Australia and New Zealand represent sophisticated and highly regulated consumer markets. The collaboration with NordicPouch New Zealand, an experienced distributor specializing in premium pouch products, represents a key milestone in Tobacco International Inc.’s international growth strategy.
“We are pleased to introduce KRATOS to Oceania through a strong and capable partner such as NordicPouch New Zealand,” said Atef R. Hazime, Founder of Tobacco International Inc. “Our objective is to build global performance brands that redefine the modern oral category. With KRATOS, including the KRATOS ZERO range, we are expanding innovation while offering adult consumers greater choice in smoke-free product formats.”
NordicPouch New Zealand will oversee regional distribution, retail partnerships, and market development across both Australia and New Zealand.
The launch represents a new phase of expansion for both KRATOS and REBEL as Tobacco International Inc. continues to strengthen its global presence in the modern oral pouch category.
About Tobacco International Inc.
Tobacco International Inc is a global consumer brand company focused on the development of modern nicotine alternatives, functional caffeine products, and performance-driven oral platforms. The company develops and markets the REBEL and KRATOS brands, with an expanding presence across Europe, the Middle East, Africa, Asia, and other emerging markets.
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KRATOS® is a multi-category global performance brand operating across functional energy beverages, caffeine formats, and modern oral alternatives. Designed as an integrated performance platform, KRATOS® combines disciplined brand architecture with scalable product systems to ensure consistency across markets and regulatory environments. With growing distribution across Europe and expanding international partnerships, KRATOS® is structured for long-term global positioning in the performance and energy sectors.
REBEL and KRATOS, developed by Tobacco International Inc., have established a broad international footprint across Europe, the Middle East, Africa, and Asia through retail, pharmacy, travel-retail, and e-commerce channels. REBEL, launched in 2018, forms the foundation of this growth, while KRATOS, introduced in 2025, expands the portfolio with nicotine, zero-nicotine, and functional pouch products. Key markets include Sweden (energy pouches, zero-nicotine pouches), the United Kingdom, Portugal, Spain, South Africa, Thailand, Lebanon, and others, where the full product portfolio is available. During its latest visit to Lebanon, the Global Institute for Novel Nicotine (GINN) confirmed REBEL’s leadership with an estimated 90% nationwide market share, reinforcing the brands’ role in accelerating the global shift away from combustible cigarettes.
obacco International Inc. has entered into a strategic partnership with Singapore-based Wingglen Pte. Ltd. to launch REBEL and KRATOS nicotine pouch brands in Thailand’s duty-free and local retail markets. The agreement positions Wingglen as the exclusive partner responsible for airport duty-free operations and in-market development, marking the official entry of both brands into Thailand. The launch at Bangkok International Airport represents the first phase of a broader Southeast Asia expansion, leveraging high-traffic travel retail channels to accelerate brand visibility and regional growth.