Rebel and KRATOS Announce Nationwide Market Entry in Nigeria With Full Distribution and E-Commerce Coverage
01 Feb, 2026Lagos, Nigeria — Rebel and KRATOS, two fast-growing international performance brands, have officially announced their entry into Nigeria through a nationwide distribution and e-commerce partnership, securing full market coverage across the country.
The agreement establishes comprehensive physical distribution alongside a dedicated e-commerce strategy, ensuring availability across Nigeria’s major cities, regional hubs, and digital channels from launch.
This expansion marks a significant milestone in the African growth strategy of both brands, positioning Nigeria as a cornerstone market due to its scale, demographic strength, and rapidly evolving consumer demand for modern, regulated alternatives and performance products.
A Strategic Market With Continental Impact
With a population exceeding 220 million and one of the most dynamic consumer economies in Africa, Nigeria represents a critical opportunity for brands operating at scale. The nationwide rollout reflects a long-term commitment rather than a pilot entry, designed to support sustained growth, visibility, and accessibility.
The distribution structure covers major urban centers and regional markets, petrol stations, retail chains, key wholesale networks, social commerce, and nationwide e-commerce fulfillment.
By combining physical presence with digital reach, the partnership ensures full national accessibility from day one.
Two Brands, One Vision Control Performance and Modern Consumption
The Nigerian launch introduces two distinct but complementary brands.
Rebel
Rebel offers smoke-free nicotine pouches designed for adult consumers seeking a modern, tobacco-free alternative. The brand is positioned around control, consistency, and discretion, reflecting a global shift toward reduced-harm nicotine formats.
Instagram: @rebel.snus
Website: www.rebelsnus.com
KRATOS
KRATOS is built around discipline and performance, spanning energy drinks, nicotine pouches, and lifestyle products. The brand targets adults operating in high-pressure environments, including professionals, drivers, athletes, and creators, who demand sustained energy and focus without compromise.
Instagram: @kratos.global
Website: www.kratospouches.com
Together, the brands deliver a diversified portfolio aligned with evolving adult consumer preferences in Nigeria.
Compliance Focused and Adult Only Positioning
Both Rebel and KRATOS will operate in Nigeria with strict adherence to local regulatory requirements, adult-only marketing standards, and clear health communications. Product positioning emphasizes responsibility, transparency, and compliance, reflecting international best practices in emerging nicotine and performance categories.
A Long Term Commitment to Nigeria
The nationwide agreement is structured for scalability, allowing for future portfolio expansion, localized initiatives, and deeper market penetration over time. Nigeria is viewed not only as a major domestic market, but also as a strategic gateway for broader West African expansion.
Distribution and Partnership Inquiries
For distribution, wholesale, and strategic partnership opportunities, please contact:
Email: Info@tiglobe.com
About Rebel
Rebel is an international smoke-free nicotine brand offering tobacco-free, all-white nicotine pouches designed for adult users seeking a modern alternative to traditional smoking.
Follow Rebel on Instagram: @rebel.snus
Visit: www.rebelsnus.com
About KRATOS
KRATOS is a performance-driven brand spanning energy drinks, nicotine pouches, and lifestyle products, built around discipline, control, and sustained performance for adults.
Follow KRATOS on Instagram: @kratos.global
Visit: www.kratospouches.com
stay updated
READ ALSO
A closer look at the design language of KRATOS, where restraint, balance, and consistency shape an identity built for sustained performance.
KRATOS, the new performance energy drink brand founded by Atef Hazime (the entrepreneur behind the Rebel nicotine pouch line), has launched its debut 355 ml cans in sugar-free and classic variants, targeting professionals, athletes, and high-pressure performers who prioritize sustained, crash-free energy, discipline, and long-term reliability over short-term hype. With a clean taste profile, minimalist high-contrast packaging, and a phased global rollout planned across North America, Europe, Asia, and other regions throughout 2026, the brand aims to establish itself as a serious, credibility-focused player in the competitive energy drinks market rather than a fleeting trend.
KRATOS is a next-generation performance brand operating at the intersection of energy, focus, and modern nicotine alternatives. Designed for adult consumers who value control, discipline, and results, the brand combines premium formulation with bold industrial design and a clear global ambition.