Tobacco International Inc., the company behind REBEL and KRATOS, has entered into a strategic distribution partnership with Wingglen Pte. Ltd., marking the official entry of the brands into Thailand.
As part of the partnership, REBEL tobacco-free nicotine pouches are now available across all departure terminals at Bangkok International Airport Duty Free, one of Asia’s busiest international travel hubs. The launch is accompanied by the start of local market distribution within Thailand.
The Duty Free rollout places REBEL in a high-visibility travel retail environment serving millions of international passengers each year, reinforcing the brand’s growing presence in global airport retail while supporting its broader expansion strategy across Southeast Asia.
“Airport Duty Free is one of the most important platforms for international brand discovery,” a representative of Tobacco International Inc. said. “Thailand represents a key gateway to the region, and this partnership establishes a strong foundation for long-term growth.”
Under the agreement, Wingglen Pte. Ltd., a Singapore-based distribution company, has been appointed to manage Duty Free operations and local market development for REBEL and KRATOS in Thailand.
REBEL and KRATOS are tobacco-free nicotine pouch brands designed for adult consumers seeking a discreet, smoke-free alternative without combustion or vapor. Both brands form part of Tobacco International Inc.’s international portfolio of modern nicotine products.
The Thailand launch represents the first phase of a wider Southeast Asia expansion, with additional regional markets planned in the near future.
About Tobacco International Inc.
Tobacco International Inc. is a global nicotine company engaged in the development, manufacturing, and distribution of cigarettes, cigarillos, and next-generation nicotine products. With a diversified international portfolio and a strong focus on innovation, the company has established itself as an early mover in modern nicotine categories. Its portfolio includes REBEL, one of the earliest and most widely recognized tobacco-free nicotine pouch brands globally, alongside KRATOS and other emerging brands. Tobacco International Inc. operates across multiple international markets, combining traditional expertise with a forward-looking approach to smoke-free and alternative nicotine products.
About Wingglen Pte. Ltd.
Wingglen Pte. Ltd. is a Singapore-based distribution company with a strong presence across airport Duty Free and domestic retail markets in Southeast Asia. The company is active in key regional markets including Thailand and Indonesia, working closely with travel retail operators and local partners to develop and scale international consumer brands.
Tobacco International Inc. has announced a major strategic shift to gradually transition away from traditional tobacco processing by 2030. The company is expanding into smoke-free and functional consumer products through the launch of the KRATOS platform, which will include nicotine pouches, nicotine-free pouches, caffeine and functional pouches, and performance energy beverages designed for modern lifestyles. The initiative reflects the company’s long-term vision to focus on innovation, convenience, and next-generation alternatives for adult consumers.
KRATOS ZERO Double Mint nicotine-free pouches, part of the KRATOS performance platform developed by Tobacco International Inc, are among the products entering Australia and New Zealand through the new partnership with NordicPouch New Zealand.
KRATOS® is a multi-category global performance brand operating across functional energy beverages, caffeine formats, and modern oral alternatives. Designed as an integrated performance platform, KRATOS® combines disciplined brand architecture with scalable product systems to ensure consistency across markets and regulatory environments. With growing distribution across Europe and expanding international partnerships, KRATOS® is structured for long-term global positioning in the performance and energy sectors.