Lisbon, Portugal — Tobacco International Inc. today announced the global launch of KRATOS, a next-generation performance pouch brand engineered for the rising generation of athletes, creators, gamers, entrepreneurs, and high-intensity professionals seeking clean, fast stimulation without sugar, smoke, or compromise.

The debut of KRATOS marks a major new chapter for Tobacco International Inc., the company behind the internationally recognized REBEL performance movement. With this launch, the company introduces a two-category product ecosystem built for modern functionality and extreme performance:
    •    KRATOS Nicotine Pouches – premium EU manufacturing, precision-tested nicotine
    •    KRATOS Energy (Caffeine) Pouches – 80mg & 100mg clean caffeine + Vitamin C, 100% tobacco-free

All KRATOS products are produced in the European Union (Poland) under world-class quality control and strict laboratory testing. The brand draws its identity from Kratos, the ancient Greek embodiment of strength, discipline, and relentless determination — values deeply embedded in the product design and consumer experience.

A New Era for Performance Consumers

KRATOS was created for a new type of adult consumer — one who demands intensity, endurance, clarity, and focus without traditional or unhealthy stimulants.

Every pouch is engineered to deliver:
    •    Clean, controlled stimulation
    •    Zero sugar
    •    Zero tobacco (energy pouches)
    •    Precision-tested nicotine (nicotine pouches)
    •    European manufacturing standards
    •    Athlete-friendly, productivity-friendly performance

KRATOS offers its nicotine line in three engineered strength levels across the entire flavor portfolio:
    •    9.6mg per pouch
    •    18mg per pouch
    •    30mg per pouch

This universal strength system gives distributors and consumers a clear, structured range while allowing all flavors to be produced in any of the three intensities.

A Brand Built by the Creator of REBEL

KRATOS is the vision of Atef Raef Hazime, Founder & CEO of Tobacco International Inc., the entrepreneur behind REBEL Snus and one of the driving forces behind the global pouch expansion across Europe and the Middle East.

Hazime describes KRATOS as his most personal and meaningful brand — a fusion of mythological power and real-world resilience.

“KRATOS was born from power — real power. Not the kind you inherit, but the kind you fight for.
This brand exists for those who refuse to break.”
Atef Hazime, Founder & CEO, Tobacco International Inc.

Blending ancient symbolism with modern performance science, KRATOS is positioned to become one of the fastest-growing names in the global pouch sector.

Strategic Partnerships & Global Distribution Expansion

KRATOS launches with influential strategic alliances, accelerating its rollout across multiple continents:
    •    EPD (European Pouch Distribution) for EU market expansion
    •    Europouches.com, Snussie.com, Pouchdaddy.com, and Snusmart.com 4 of the world’s leading B2B and B2C platforms
    •    Exclusive distribution partners across the Middle East, Africa, and North America

With Tobacco International Inc.’s established network of 50+ distributors, KRATOS is positioned for rapid global activation.

Introducing the Product Lineup

KRATOS Nicotine Pouches

A full flavor ecosystem including mint, fruit, citrus, cola-inspired profiles, and more — all available across the brand’s three engineered strengths: 9.6mg, 18mg, and 30mg per pouch.

KRATOS nicotine pouches feature premium moisture levels, consistent density, clean sensory delivery, and powerful flavor performance.

KRATOS Energy (Caffeine) Pouches

A tobacco-free, sugar-free functional pouch delivering:
    •    80mg or 100mg clean caffeine
    •    Vitamin C for metabolic and immune support
    •    Signature flavors including mint, fruit, tropical, and drink-inspired profiles

Designed for athletes, gamers, creatives, and professionals seeking rapid energy and sharp focus without drinking, smoking, or sugar intake.

A Global Movement Begins

More than a product line, KRATOS represents an identity a symbol for those who rise, fight, and dominate in their field.

“KRATOS enters the market not to compete but to lead.”
Atef Hazime, Founder & CEO, Tobacco International Inc.

Availability

KRATOS begins global distribution on Sep 31, 2025, through Tobacco International Inc.’s international partner network and official e-commerce platforms.