Lisbon, Portugal – August 17, 2025 – On September 30, 2025, the world will witness the rise of KRATOS, the next-generation lifestyle empire set to redefine nicotine and energy innovation. Built by Atef Hazime, the visionary founder of the Rebel global brand, KRATOS represents a new era of strength, discipline, and rebellion.
KRATOS is not just a launch. It is a movement — a complete portfolio of nicotine pouches, energy pouches, energy drinks, and energy shots designed to empower creators, athletes, and modern warriors across the globe.
The Four Forces of KRATOS
KRATOS Nicotine Pouches
Tobacco-free, bold, and powerful. Engineered for precision and intensity, KRATOS Nicotine Pouches arrive in ten dynamic flavors, each available in 16 mg, 30 mg, and 50 mg strengths: Double Mint, Black Cherry Ice, Peach Frost, Mango Inferno, Blue Raspberry, Cool Mint, Strawberry Ice, Kiwi Breeze, Citrus Burst, and Grape Ice.
KRATOS Energy Pouches
Nicotine-free and caffeine-powered. Infused with caffeine, Vitamin C, and Taurine, these sugar-free pouches provide discreet performance fuel. Flavors include Tropical, Watermelon Ice, Strawberry Ice, Mango, Energy Drink, and Double Mint Ice.
KRATOS Energy Drinks (500mL)
Liquid strength for unstoppable endurance. Launching in three powerhouse variants: Classic Energy, Sugar-Free, and Cranberry.
KRATOS Energy Shots (100mL)
Small bottles with explosive impact. Six concentrated performance blends: Blue Lightning, Black Cherry Storm, Inferno Mango, Emerald Citrus, Classic Energy, and Arctic Grape.
Global Rollout – September 30, 2025
KRATOS will debut simultaneously in Europe, the Middle East, Africa, and North America. Distribution will be powered by leading partners including EuroPouches.com, Snussie.com, and PouchDaddy.com.
Projected market penetration:
Europe: Nicotine pouches lead the charge, targeting 60 percent of the all-white market.
Middle East: Balanced rollout across all product categories, with energy shots as the spearhead.
Africa: Energy drinks and pouches drive expansion in major urban hubs.
North America: Market entry begins with energy pouches and shots, with full nicotine expansion planned following PMTA approval in 2026.
The KRATOS Philosophy: Born to Lead
KRATOS products are built on three core principles:
Strength – Engineered for performance in every challenge.
Discipline – Premium quality, consistency, and reliability.
Rebellion – A bold lifestyle for those who refuse to blend in.
“KRATOS is more than nicotine or caffeine — it is a statement of power,” said Atef Hazime, founder of Rebel and creator of KRATOS. “This is the next chapter in global innovation. On September 30, the world will know that KRATOS has arrived.”
A New Era Begins
KRATOS is not here to compete. It is here to lead — to inspire strength, fuel focus, and empower the relentless.
KRATOS: Strength. Discipline. Rebellion.
The King has risen. The future follows.
Join the Movement
Website: www.kratospouches.com
Instagram: @kratos.pouches
Press & Distribution: info@kratospouches.com
About KRATOS
Born from Tobacco International Inc., KRATOS is a global lifestyle brand delivering nicotine pouches, caffeine pouches, energy drinks, and shots. Inspired by strength and rebellion, KRATOS empowers performance-driven individuals to conquer every moment with intensity and focus.
REBEL and KRATOS, developed by Tobacco International Inc., have established a broad international footprint across Europe, the Middle East, Africa, and Asia through retail, pharmacy, travel-retail, and e-commerce channels. REBEL, launched in 2018, forms the foundation of this growth, while KRATOS, introduced in 2025, expands the portfolio with nicotine, zero-nicotine, and functional pouch products. Key markets include Sweden (energy pouches, zero-nicotine pouches), the United Kingdom, Portugal, Spain, South Africa, Thailand, Lebanon, and others, where the full product portfolio is available. During its latest visit to Lebanon, the Global Institute for Novel Nicotine (GINN) confirmed REBEL’s leadership with an estimated 90% nationwide market share, reinforcing the brands’ role in accelerating the global shift away from combustible cigarettes.
obacco International Inc. has entered into a strategic partnership with Singapore-based Wingglen Pte. Ltd. to launch REBEL and KRATOS nicotine pouch brands in Thailand’s duty-free and local retail markets. The agreement positions Wingglen as the exclusive partner responsible for airport duty-free operations and in-market development, marking the official entry of both brands into Thailand. The launch at Bangkok International Airport represents the first phase of a broader Southeast Asia expansion, leveraging high-traffic travel retail channels to accelerate brand visibility and regional growth.
Editorial and credible Lebanon’s rise as the Middle East’s leading tobacco alternative market has been shaped by the early presence of REBEL, the recent entry of KRATOS, and growing recognition from the Global Institute for Novel Nicotine as pharmacy adoption accelerates.