KRATOS Launches a Global Revolution in Nicotine & Energy Pouches
10 Aug, 2025KRATOS, a trailblazing lifestyle brand, debuts today to redefine how the world powers focus, energy, and intensity. Drawing inspiration from the ancient Greek Lord of strength, KRATOS delivers a bold portfolio of nicotine pouches, caffeine and nootropic pouches, and energy drinks crafted for those who thrive under pressure — athletes, creators, gamers, and modern warriors.
A Legacy of Innovation, A Vision for the Future
Founded by Atef Hazime, the visionary behind Rebel the globally celebrated nicotine pouch brand that transformed the industry under Tobacco International Inc., KRATOS is the next evolution in performance products. Building on seven years of international success, Hazime’s latest venture channels the raw energy of Greek mythology to empower users to conquer every moment.
“KRATOS is more than a brand, it is a global movement,” says Hazime. “We are challenging industry giants with premium products that deliver unmatched quality, style, and performance.”
Game-Changing Product Lineup
KRATOS™ launches with three meticulously crafted offerings:
• Nicotine Pouches: Tobacco-free, all-white pouches in diverse strengths and vibrant flavors for a clean, satisfying experience.
• Caffeine & Nootropic Pouches: Nicotine-free pouches infused with vitamins, adaptogens, and nootropics to sharpen focus and boost performance.
• Energy Drinks: High-energy beverages with bold, electrifying flavors to fuel relentless ambition.
Each product is engineered with premium ingredients, reflecting KRATOS™’s commitment to quality and innovation for a global audience.
Conquering Global Markets with Local Resonance
KRATOS debuts with strategic partnerships across leading B2B and B2C platforms, ensuring availability in Europe, the Middle East, Africa, and beyond within its first year. Designed with cultural sensitivity and universal appeal, KRATOS™ connects with diverse consumers from Dubai to London, Cairo to New York.
“KRATOS is for those who live fearlessly,” Hazime adds. “We are building a global community united by strength, ambition, and the drive to excel.”
Join the KRATOS Revolution
KRATOS™ invites media, distributors, and consumers to experience the future of performance products. Explore www.kratospouches.com or follow @kratos.pouches on Instagram for exclusive updates, product launches, and community-driven content.
About KRATOS™
KRATOS™ is a global lifestyle brand delivering premium nicotine pouches, caffeine and nootropic pouches, and energy drinks. Inspired by the ancient Greek Lord of strength, KRATOS™ empowers performance-driven individuals to seize every moment with intensity and focus.
Press & Distribution Inquiries:
KRATOS™ Global Media Relations
Email: info@kratospouches.com
Website: www.kratospouches.com
Instagram: @kratos.pouches
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REBEL and KRATOS, developed by Tobacco International Inc., have established a broad international footprint across Europe, the Middle East, Africa, and Asia through retail, pharmacy, travel-retail, and e-commerce channels. REBEL, launched in 2018, forms the foundation of this growth, while KRATOS, introduced in 2025, expands the portfolio with nicotine, zero-nicotine, and functional pouch products. Key markets include Sweden (energy pouches, zero-nicotine pouches), the United Kingdom, Portugal, Spain, South Africa, Thailand, Lebanon, and others, where the full product portfolio is available. During its latest visit to Lebanon, the Global Institute for Novel Nicotine (GINN) confirmed REBEL’s leadership with an estimated 90% nationwide market share, reinforcing the brands’ role in accelerating the global shift away from combustible cigarettes.
obacco International Inc. has entered into a strategic partnership with Singapore-based Wingglen Pte. Ltd. to launch REBEL and KRATOS nicotine pouch brands in Thailand’s duty-free and local retail markets. The agreement positions Wingglen as the exclusive partner responsible for airport duty-free operations and in-market development, marking the official entry of both brands into Thailand. The launch at Bangkok International Airport represents the first phase of a broader Southeast Asia expansion, leveraging high-traffic travel retail channels to accelerate brand visibility and regional growth.
Editorial and credible Lebanon’s rise as the Middle East’s leading tobacco alternative market has been shaped by the early presence of REBEL, the recent entry of KRATOS, and growing recognition from the Global Institute for Novel Nicotine as pharmacy adoption accelerates.