KRATOS Launches a Global Revolution in Nicotine & Energy Pouches
10 Aug, 2025KRATOS, a trailblazing lifestyle brand, debuts today to redefine how the world powers focus, energy, and intensity. Drawing inspiration from the ancient Greek Lord of strength, KRATOS delivers a bold portfolio of nicotine pouches, caffeine and nootropic pouches, and energy drinks crafted for those who thrive under pressure — athletes, creators, gamers, and modern warriors.
A Legacy of Innovation, A Vision for the Future
Founded by Atef Hazime, the visionary behind Rebel the globally celebrated nicotine pouch brand that transformed the industry under Tobacco International Inc., KRATOS is the next evolution in performance products. Building on seven years of international success, Hazime’s latest venture channels the raw energy of Greek mythology to empower users to conquer every moment.
“KRATOS is more than a brand, it is a global movement,” says Hazime. “We are challenging industry giants with premium products that deliver unmatched quality, style, and performance.”
Game-Changing Product Lineup
KRATOS™ launches with three meticulously crafted offerings:
• Nicotine Pouches: Tobacco-free, all-white pouches in diverse strengths and vibrant flavors for a clean, satisfying experience.
• Caffeine & Nootropic Pouches: Nicotine-free pouches infused with vitamins, adaptogens, and nootropics to sharpen focus and boost performance.
• Energy Drinks: High-energy beverages with bold, electrifying flavors to fuel relentless ambition.
Each product is engineered with premium ingredients, reflecting KRATOS™’s commitment to quality and innovation for a global audience.
Conquering Global Markets with Local Resonance
KRATOS debuts with strategic partnerships across leading B2B and B2C platforms, ensuring availability in Europe, the Middle East, Africa, and beyond within its first year. Designed with cultural sensitivity and universal appeal, KRATOS™ connects with diverse consumers from Dubai to London, Cairo to New York.
“KRATOS is for those who live fearlessly,” Hazime adds. “We are building a global community united by strength, ambition, and the drive to excel.”
Join the KRATOS Revolution
KRATOS™ invites media, distributors, and consumers to experience the future of performance products. Explore www.kratospouches.com or follow @kratos.pouches on Instagram for exclusive updates, product launches, and community-driven content.
About KRATOS™
KRATOS™ is a global lifestyle brand delivering premium nicotine pouches, caffeine and nootropic pouches, and energy drinks. Inspired by the ancient Greek Lord of strength, KRATOS™ empowers performance-driven individuals to seize every moment with intensity and focus.
Press & Distribution Inquiries:
KRATOS™ Global Media Relations
Email: info@kratospouches.com
Website: www.kratospouches.com
Instagram: @kratos.pouches
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Brief Description: Rebel, a global nicotine and caffeine pouch brand under Tobacco International Inc., celebrates the sale of over 240 million nicotine pouches in 2024 and announces the launch of 10 new Rebel Energy Pouch flavors. With distribution in 50+ countries and growing partnerships worldwide, Rebel continues its rise as a market leader in tobacco-free and nicotine-free pouch innovation.
KRATOS launches as a next-generation performance pouch brand, produced in the European Union and distributed worldwide. Powered by EU-grade manufacturing, advanced formulations, and a fast-expanding global network, KRATOS delivers premium nicotine, caffeine, and energy pouches designed for athletes, creators, and modern warriors. Built for strength. Engineered for performance. Available globally.
The world will witness the rise of KRATOS, the next-generation lifestyle empire set to redefine nicotine and energy innovation. Built by Atef Hazime, the visionary founder of the Rebel global brand, KRATOS represents a new era of strength, discipline, and rebellion.