Teplice, Czech Republic – July 28, 2025

REBEL Nicotine Pouches, one of the fastest-growing brands in the modern oral category, is taking Europe by storm. In just a few short months, REBEL has secured its place as a top-tier name in the nicotine pouch market. As of July 2025, Snussie.com has become one of REBEL’s leading e-commerce distribution partners in Europe marking one of the most impactful collaborations of the year.

Founded in 2018 by Tobacco International Inc., REBEL was created with a mission to deliver tobacco-free, smoke-free alternatives that fuse innovation, premium quality, and a bold lifestyle identity. Today, the brand’s nicotine pouches and nicotine-free energy pouches are fueling demand across the continent.

Under the campaign slogan “REBEL Dominates 2025: Award-Winning Pouches Now Available on Europe’s Top Platforms,” the brand is entering a powerful new phase of growth. Thanks to strategic partnerships with Snussie.com and Europouches.com, REBEL has broken into the top five best-selling brands on both platforms and is achieving record-breaking performance in multiple markets.

This growth was catalyzed by a major partnership with EPD International, the parent company of Snussie and Europouches. Founded in 2018, EPD International is a global leader in the distribution, logistics, and marketing of modern oral nicotine products, with a strong reputation for spotting high-potential brands early.

“From our very first discussions with REBEL, we saw its enormous potential,” said the CEO of EPD International. “We believed it could become a top-tier brand and it has already exceeded those expectations in record time.”

The company’s Wholesale Director added: “Demand for REBEL is phenomenal. The volumes we’re now moving across Europe have pushed us to rethink our entire sales strategy. REBEL is no longer an emerging name, it’s becoming a permanent fixture in the European nicotine pouch landscape.”

The choice to make Snussie a key launch platform was deliberate. As one of the most trusted and specialized online retailers for nicotine pouches in Europe, Snussie  offers unmatched reach, a loyal customer base, and a robust logistics network. This infrastructure makes it the perfect partner for scaling high performance brands like REBEL quickly and efficiently.

Operating in the same ecosystem, Europouches.com delivers full service B2B solutions helping wholesalers and resellers across the continent stock REBEL products and expand into new markets. Together, Snussie and Europouches create a seamless route to market for both consumers and trade partners.

REBEL’s product line includes a wide range of nicotine pouches and nicotine-free energy pouches formulated for performance, discretion, and flavor. With consumer demand surging across Europe, the brand is well on its way to becoming a category-defining force in the industry.

This landmark partnership reflects a broader global shift away from combustible products and toward innovative, clean-label nicotine alternatives. As a forward-thinking and disruptive brand, REBEL is shaping the future of modern oral products and with EPD International’s support, that future is accelerating across Europe.