Lisbon, Portugal– July 24, 2025 | 3:00 PM EEST
Tobacco International Inc., the pioneering American multinational led by founder Atef Hazime, proudly announces the launch of 10 new Rebel Energy Pouch flavors, marking a bold leap forward in the company’s mission to redefine adult energy solutions. Following the global success of Rebel Nicotine Pouches named World’s Best Nicotine Pouch Brand 2025 by leading platforms such as PouchDaddy, Snussie, EuroPouches, SnusMe, The Snus Father UK. and many others worldwide this expansion introduces a clean, functional alternative to traditional energy products.
Rebel Energy Pouches: Clean Energy for Modern Lifestyles
The new Rebel Energy Pouches are nicotine-free, tobacco-free, and sugar-free, offering a discreet and convenient way for adults to stay energized. Each pouch is infused with natural caffeine and vitamin C, delivering a smooth, sustained boost without the crash associated with energy drinks.
The 10 new flavors include:
• Citrus Surge
• Berry Blast
• Tropical Rush
• Cool Mint Energy
• Wild Apple Kick
• Pineapple Power
• Grape Charge
• Peach Pulse
• Lemon Zest
• Cranberry Vibe
Manufactured to pharmaceutical-grade standards in Europe, Rebel Energy Pouches are available now through global partners and on tiglobe.com.
Rebel Nicotine Pouches: Proven Global Success
Since its debut in 2018, Rebel Nicotine Pouches have become a market disruptor. In 2024 alone, Rebel sold 240 million pouches, with 12 million cans distributed in the first half of 2025. The lineup features 22 bold flavors in strengths ranging from 3.6mg to 30mg, designed for adult users seeking premium, tobacco-free alternatives.
With strategic sponsorships such as NASCAR’s Thad Moffitt and motocross star Ryan Breece and a 90% market share in Lebanon through EPI Holding (Ezzeddine Plus), Rebel continues to expand its presence across pharmacies, airports, and petrol stations in over 50 countries. The brand also holds a strong retail presence in Egypt via Chhadeh Holding.
A Vision for Better Choices
“Atef Hazime’s vision has always been about providing better options for adults worldwide,” said a spokesperson for Tobacco International. “With the launch of Rebel Energy Pouches, we’re offering a clean, effective alternative to traditional energy drink tailored for modern, on-the-go lifestyles.”
Rebel products are intended for adults 21+ and fully comply with all applicable laws in each market.
For more information, distribution inquiries, or product access, visit www.tiglobe.com or follow @rebel.snus on Instagram
⚠️ Warning: Rebel products contain nicotine or caffeine, which are addictive substances. For adults 18+ only. Not intended for minors.
The world will witness the rise of KRATOS, the next-generation lifestyle empire set to redefine nicotine and energy innovation. Built by Atef Hazime, the visionary founder of the Rebel global brand, KRATOS represents a new era of strength, discipline, and rebellion.
Strength. Focus. Endurance. The Lord of Performance Has Arrived. KRATOS™, a trailblazing lifestyle brand, debuts today to redefine how the world powers focus, energy, and intensity. Drawing inspiration from the ancient Greek Lord of strength, KRATOS™ delivers a bold portfolio of nicotine pouches, caffeine and nootropic pouches, and energy drinks crafted for those who thrive under pressure, athletes, creators, gamers, and modern warriors.
Chhadeh Holding has signed an exclusive agreement to distribute Rebel Nicotine Pouches, Rebel Caffeine Pouches, and Rebel Energy Drink in Egypt. The deal marks a major entry into the Egyptian market and paves the way for Rebel’s expansion across the MENA region.