Cairo, Egypt – July, 23, 2025 –  Holding, led by visionary entrepreneur Ahmad Chhadeh, has secured an exclusive distribution agreement with Tobacco International Inc., the parent company of Rebel Nicotine Pouches and Rebel Energy Drink. This landmark partnership positions Chhadeh Holding as the sole distributor of Rebel’s tobacco-free nicotine pouches, innovative caffeine pouches, and energy drinks in Egypt a market of over 100 million consumers poised to reshape the MENA region’s consumer goods sector.

Tobacco International Inc., a U.S.-based global leader in alternative nicotine and energy products, generates annual revenues exceeding $500 million, with Rebel products distributed in over 50 countries. Rebel Nicotine Pouches, known for signature flavors like Freeze Mint and Zesty Lime, hold a strong position in the $6 billion global nicotine pouch market, projected to grow at 30% annually through 2030. Meanwhile, Rebel Energy Drink and its new high-potency caffeine pouches infused with natural caffeine, taurine, and nootropics target the booming $60 billion global energy drink industry, appealing to students, athletes, and professionals alike.

With a $2 billion tobacco market and male smoking prevalence at 48% (expected to rise to 54% by 2030), Egypt is primed for innovation in nicotine and energy consumption.

“This partnership will redefine Egypt’s consumer landscape,” said Ahmad Chhadeh, CEO of Chhaded Holding. “Rebel’s nicotine pouches, caffeine pouches, and energy drinks align perfectly with our vision to drive trends and connect Egypt to global markets.”

Chhadeh Holding forecasts $50 million in first-year sales in Egypt alone, leveraging Ahmad Chhadeh’s marketing acumen and Rebel’s powerful global brand. The agreement also paves the way for broader MENA expansion, using Egypt as a strategic regional launchpad.

Further details on launch dates, product availability, and retail partnerships will be announced soon.

About Chhadeh Holding

Chhadeh Holding, based in Cairo, Egypt, is a forward-looking investment and distribution company committed to bringing global innovation to the MENA region. Led by Ahmad Chhadeh a respected music producer and social media strategist the firm bridges international trends with local market opportunities.

About Tobacco International Inc.

Tobacco International Inc., headquartered in the United States, is a global pioneer in tobacco-free nicotine and performance-based energy products. Through its flagship brand Rebel, the company operates in over 50 countries, delivering clean, modern, and lifestyle-driven alternatives to today’s consumers.