London, United Kingdom – July 22, 2025 – Rebel, the bold tobacco-free pouch brand under Delaware-based Tobacco International Inc., is celebrating a major global milestone: 240 million nicotine pouches sold in 2024 across more than 50 countries, placing Rebel in the Top 10 best-selling nicotine pouch brands in the world.
Now, building on that momentum, the company is expanding its functional product category with the official release of 10 new Rebel Energy Pouch flavors a nicotine-free, sugar-free alternative for energy seekers.
A Rebellion Fueled by Global Distribution Success
Rebel’s rise to global recognition was made possible through its elite network of distribution and e-commerce partners, including:
These partnerships enabled Rebel to reach customers across Europe, the Middle East, South Africa, and newly entering Egypt, with placement in pharmacies (specific countries only), gyms, airports, and convenience retail chains.
REBEL NICOTINE POUCHES: 22 FLAVORS. 4 STRENGTHS. GLOBAL IMPACT.
Rebel’s tobacco-free nicotine pouch lineup features:
All pouches are 100% tobacco-free, stain-free, spit-free, and come in slim, discreet formats designed for modern adult consumers.
INTRODUCING 10 NEW REBEL ENERGY POUCH FLAVORS
As the global demand for clean energy alternatives grows, Rebel Energy Pouches are breaking new ground in the performance category. Each pouch contains 80 mg or 100 mg of natural caffeine, Vitamin C, and zero nicotine or sugar — offering fast, effective energy without the crash.
Now available in 10 bold flavors:
Each can contains 20 pouches, making them ideal for athletes, professionals, gamers, and lifestyle users.
SEO IMPACT: A RISING LEADER IN NICOTINE AND ENERGY POUCH SEARCH
With over 240 million pouches sold and explosive web traffic across key platforms, Rebel is now ranking for major search queries like:
The company is actively expanding its digital footprint to improve Google search visibility, supported by a robust blog and global partner backlinks.
LOOKING AHEAD
With the nicotine pouch segment forecast to grow to $9.8 billion by 2030, and the energy pouch category rapidly gaining consumer interest, Rebel is uniquely positioned to lead both industries. The company is preparing for U.S. regulatory entry via PMTA and plans an initial public offering (IPO) as part of its global expansion strategy.
ABOUT REBEL
Rebel is a nicotine and caffeine pouch brand under Tobacco International Inc., committed to innovation, flavor, and functional delivery. With presence in over 50 countries and support from top-tier distributors, Rebel continues to redefine what clean, smoke-free alternatives can be for adult consumers worldwide.
Follow @rebel.snus on Instagram for the latest in Rebel Nicotine Pouches, exclusive flavor drops, and lifestyle updates.
REBEL and KRATOS, developed by Tobacco International Inc., have established a broad international footprint across Europe, the Middle East, Africa, and Asia through retail, pharmacy, travel-retail, and e-commerce channels. REBEL, launched in 2018, forms the foundation of this growth, while KRATOS, introduced in 2025, expands the portfolio with nicotine, zero-nicotine, and functional pouch products. Key markets include Sweden (energy pouches, zero-nicotine pouches), the United Kingdom, Portugal, Spain, South Africa, Thailand, Lebanon, and others, where the full product portfolio is available. During its latest visit to Lebanon, the Global Institute for Novel Nicotine (GINN) confirmed REBEL’s leadership with an estimated 90% nationwide market share, reinforcing the brands’ role in accelerating the global shift away from combustible cigarettes.
obacco International Inc. has entered into a strategic partnership with Singapore-based Wingglen Pte. Ltd. to launch REBEL and KRATOS nicotine pouch brands in Thailand’s duty-free and local retail markets. The agreement positions Wingglen as the exclusive partner responsible for airport duty-free operations and in-market development, marking the official entry of both brands into Thailand. The launch at Bangkok International Airport represents the first phase of a broader Southeast Asia expansion, leveraging high-traffic travel retail channels to accelerate brand visibility and regional growth.
Editorial and credible Lebanon’s rise as the Middle East’s leading tobacco alternative market has been shaped by the early presence of REBEL, the recent entry of KRATOS, and growing recognition from the Global Institute for Novel Nicotine as pharmacy adoption accelerates.