REBEL NICOTINE POUCHES TAKES THE GLOBAL MARKET BY STORM: NAMED A TOP 10 BRAND IN 2025
21 Jul, 2025London, UK – July 21, 2025 – Rebel Nicotine Pouches, the award-winning tobacco-free brand under Tobacco International Inc., has officially been named one of the Top 10 Best-Selling Nicotine Pouch Brands of 2025, following a year of explosive growth and international recognition. With over 240 million pouches sold in 2024 and availability in more than 50 countries, Rebel is now one of the most dynamic players in the global nicotine market.
While legacy brands like ZYN, VELO, and KILLA continue to dominate by volume, Rebel is winning on speed, style, and substance — bringing a bolder alternative to adult consumers worldwide.
A Rebellion Gone Global
Backed by strong distributor partnerships and grassroots demand, Rebel has established a powerful footprint across:
- Lebanon – Market leader with over 90% share
- Europe & UK – Expanding retail, pharmacy, and e-commerce reach
- Middle East & Balkans – Rapid adoption and loyal customer base
- Romania & Armenia – Explosive retail and gas station visibility
With over 12 million cans shipped in 2024, Rebel is disrupting old models and setting new standards in flavor, strength, and branding.
Scientifically Dosed for Every Level
Rebel Nicotine Pouches are formulated for all experience levels from casual to advanced users and clearly marked for transparency:
Mild – 3.6 mg
Strong – 9.6 mg
Extreme – 18.5 mg
Ultimate – 30 mg
Every pouch is tobacco-free, spit-free, stain-free, and engineered for a clean, powerful experience.
Flavor Innovation at Its Finest
Rebel currently offers 22 nicotine pouch flavors, with global best-sellers including:
Freeze Mint
Cherry
Zesty Lime
Juicy Grape
Mango
Watermelon
Blueberry
Peach
Rebel is also among the first brands to release functional nicotine pouches — infused with nootropics like Alpha-GPC, Vitamin C, and natural caffeine, offering focus and clarity beyond nicotine alone.
Available Now Through Global Partners
Rebel Nicotine Pouches are available worldwide via trusted retail and wholesale partners:
- PouchDaddy.com – Europe’s top online shop for nicotine pouches
- SnusMe.com – Global e-commerce platform with fast shipping
- Snussie.com – Major EU distributor of premium pouch brands
- EuroPouch.com – Wholesale specialist for the European market
- NicoPouch.ro – Romania’s leading online pouch store
- PuffZoneLB.com – Rebel’s exclusive retail hub in the Middle East
Also available in select airports, petrol stations, pharmacies, and convenience stores across permitted countries.
“This Isn’t a Trend — It’s a Takeover.”
“ZYN started it. VELO scaled it. Rebel is changing the entire game,” said Atef Hazime, Founder of Rebel and Chairman of Tobacco International Inc. “We didn’t follow the market — we built our own lane. And now we’re taking it worldwide.”
With record-breaking growth, award-winning formulas, and unmatched lifestyle appeal, Rebel is no longer the underdog — it’s the future of the nicotine pouch industry.
Welcome to the rebellion.
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obacco International Inc. has entered into a strategic partnership with Singapore-based Wingglen Pte. Ltd. to launch REBEL and KRATOS nicotine pouch brands in Thailand’s duty-free and local retail markets. The agreement positions Wingglen as the exclusive partner responsible for airport duty-free operations and in-market development, marking the official entry of both brands into Thailand. The launch at Bangkok International Airport represents the first phase of a broader Southeast Asia expansion, leveraging high-traffic travel retail channels to accelerate brand visibility and regional growth.
Editorial and credible Lebanon’s rise as the Middle East’s leading tobacco alternative market has been shaped by the early presence of REBEL, the recent entry of KRATOS, and growing recognition from the Global Institute for Novel Nicotine as pharmacy adoption accelerates.