BEIRUT, Lebanon – July 20, 2025 – Rebel Nicotine Pouches, the global pioneer in tobacco-free nicotine innovation, today proudly announces its unrivaled market leadership in Lebanon, solidifying its position as the only nicotine pouch brand to achieve widespread, legal distribution across the nation. Through a landmark partnership with the Régie Libanaise des Tabacs et Tombacs (RLTT) and its exclusive distribution powerhouse, EPI Holding, Rebel has forged a nationwide network, ensuring legitimate access for adult consumers in every region and retail category.

Since its strategic launch in February 2025, Rebel has rapidly expanded its footprint to over 6,000 licensed outlets, spanning Beirut, Mount Lebanon, North and South Lebanon, North Beirut, and the Bekaa. This extensive reach encompasses essential retail channels:

• Pharmacies: Reinforcing health and legitimacy
• Supermarkets: Ensuring mass consumer access
• Smoke Shops: Catering to traditional tobacco/nicotine users
• Mini Markets & Neighborhood Convenience Stores: Providing hyper-local accessibility

A Beacon of Compliance: Rebel’s Legal Hegemony vs. the Black Market

In a stark contrast to illicit competitors, Rebel stands as the undisputed leader in Lebanon’s legal nicotine pouch market, commanding an estimated 90% market share. While global brands like VELO and ZYN remain conspicuously absent from official channels, circulating solely through unregulated black market routes, Rebel is fully approved and endorsed by RLTT, setting the benchmark for regulatory compliance and consumer trust.

Lesser-known brands such as Fox, Pablo, and Killa may see sporadic, small-volume imports, but their presence remains negligible, inconsistent, and without significant market impact. Only Rebel Nicotine Pouches offer the assurance of full regulation, ubiquitous availability, and the unequivocal backing of Lebanon’s official state tobacco authority.

Unmatched Diversity: A Flavor and Strength Portfolio Designed for Every Adult Palate

Rebel offers one of the world’s most comprehensive and innovative nicotine pouch ranges, empowering adult users with diverse preferences and needs. Our meticulously crafted portfolio features multiple strength levels:

• 6 mg (Mild) – For a gentle experience
• 9–12 mg (Strong) – The perfect balance for regular users
• 16–20 mg (Extreme) – For those seeking a more intense sensation
• 25–30 mg (Ultimate) – Our most potent offering for experienced users

Popular flavors include Ice Mint, Freeze Mint, Spearmint, Zesty Lime, Crisp Citrus, Cherry, Juicy Grape, Wild Fruit, Peach, Blueberry, Mango, and Watermelon.

Each Rebel pouch is tobacco-free, smoke-free, and spit-free, embodying a commitment to modern lifestyles and providing a cleaner, premium-quality nicotine alternative for adult consumers.

Seamless Accessibility: Now Dominating Lebanon’s Premier E-Commerce Landscape

Beyond our formidable retail presence, Rebel is strategically available on Lebanon’s leading online delivery and nicotine pouch specialty platforms, ensuring convenient access at the click of a button:

• TOTERS Lebanon
• PuffzoneLB
• SnusHubL 
  
  A National Footprint: Found in Lebanon’s Most Recognizable Retailers

Rebel Nicotine Pouches can be found in the nation’s most prominent retail destinations, guaranteeing unparalleled convenience for adult consumers, whether in bustling cities or serene villages:

• Carrefour Lebanon
• Hibou Mart
• 24/7 Stores
• MEDCO and TOTAL Gas Stations
• Mazen Pharmacy
• Machmouchi Pharmacy

Globally Acclaimed, Locally Victorious: The Rebel Standard

Recently heralded as the World’s Best Nicotine Pouch Brand for 2025 by esteemed international platforms including:

• PouchDaddy.com
• Snussie.com
• EuroPouch.com
• TheSnusfather.co.uk

Rebel’s success in Lebanon is a testament to its global excellence. With availability in over 50 countries worldwide, Rebel’s Lebanese triumph sets a powerful precedent for what can be achieved in regulated markets when innovation, unwavering compliance, and keen consumer demand converge.

“Our journey in Lebanon is a powerful example of how a commitment to legal frameworks and consumer safety can lead to unparalleled market success,” said Samir Safa, Regional Director, Rebel Nicotine Pouches. “In partnership with RLTT and EPI Holding, we have not only introduced a superior nicotine alternative but also established a gold standard for responsible distribution, safeguarding consumers from unregulated products. Rebel is proud to be the trusted choice for adult nicotine users across Lebanon.”

About Rebel Nicotine Pouches

Rebel Nicotine Pouches is a global leader in the tobacco-free nicotine industry, dedicated to providing high-quality, innovative, and responsible alternatives for adult nicotine consumers worldwide. With a commitment to compliance, diverse product offerings, and a focus on modern lifestyles, Rebel empowers individuals with a cleaner, discreet, and satisfying nicotine experience.

For Press, Distribution, or Business Inquiries, please contact:

Régie Libanaise des Tabacs et Tombacs (RLTT)

Beirut, Lebanon. https://www.regie.com.lb/

Follow @rebel.snus on Instagram for the latest in Rebel Nicotine Pouches, exclusive flavor drops, and lifestyle updates.