Rebel Nicotine Pouches is proud to announce its official sponsorship of Thad Moffitt, who will be behind the wheel of the No. 46 Toyota Camry for Nitro Motorsports throughout the 2025 ARCA Menards Series season.
This exciting collaboration brings together one of racing’s rising stars with a brand that embodies boldness, performance, and lifestyle. Rebel is rapidly becoming a fan favorite across the globe for its powerful, tobacco-free nicotine pouches and commitment to fueling those who push limits.
“Rebel is a brand that fits me 100%,” said Moffitt. “It’s bold, real, and unafraid to stand out—just like I aim to be on the track. I’m proud to carry their name on the No. 46 this season.”
Rebel Nicotine Pouches delivers a clean and modern alternative with white slim pouches, smooth nicotine delivery, and long-lasting flavor. Available in standout flavors like Ice Mint Extreme, Arctic Berry, Fresh Citrus, and Cool Spearmint, Rebel is designed for athletes, creatives, professionals, and adventurers who need performance and freshness on the go.
More than just a logo on a race car, this partnership represents a powerful alignment of energy, attitude, and ambition. Rebel and Thad Moffitt will be activating fans throughout the season with exclusive content, giveaways, and trackside engagement, starting June 6 at Michigan International Speedway.
About Rebel Nicotine Pouches
Rebel is a premium, tobacco-free nicotine pouch brand for those who live fast and free. With bold flavors, clean delivery, and no compromises, Rebel supports individuals who break the mold and define their own pace.
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WARNING: This product contains nicotine. Nicotine is an addictive chemical. For adults 21+ only.
REBEL and KRATOS, developed by Tobacco International Inc., have established a broad international footprint across Europe, the Middle East, Africa, and Asia through retail, pharmacy, travel-retail, and e-commerce channels. REBEL, launched in 2018, forms the foundation of this growth, while KRATOS, introduced in 2025, expands the portfolio with nicotine, zero-nicotine, and functional pouch products. Key markets include Sweden (energy pouches, zero-nicotine pouches), the United Kingdom, Portugal, Spain, South Africa, Thailand, Lebanon, and others, where the full product portfolio is available. During its latest visit to Lebanon, the Global Institute for Novel Nicotine (GINN) confirmed REBEL’s leadership with an estimated 90% nationwide market share, reinforcing the brands’ role in accelerating the global shift away from combustible cigarettes.
obacco International Inc. has entered into a strategic partnership with Singapore-based Wingglen Pte. Ltd. to launch REBEL and KRATOS nicotine pouch brands in Thailand’s duty-free and local retail markets. The agreement positions Wingglen as the exclusive partner responsible for airport duty-free operations and in-market development, marking the official entry of both brands into Thailand. The launch at Bangkok International Airport represents the first phase of a broader Southeast Asia expansion, leveraging high-traffic travel retail channels to accelerate brand visibility and regional growth.
Editorial and credible Lebanon’s rise as the Middle East’s leading tobacco alternative market has been shaped by the early presence of REBEL, the recent entry of KRATOS, and growing recognition from the Global Institute for Novel Nicotine as pharmacy adoption accelerates.