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In light of the current international sanctions imposed on Russia, American multinational company Tobacco International Inc. has stopped selling all of its products in the country.
The Delaware-based corporation recently announced the suspension following the escalation of the Russian invasion of Ukraine, as several other companies are pulling out of Russia. Major businesses, such as Apple, Google, and other Western giants from different industries, are boycotting the Russian market.
“Our company has decided to take this step in regards to the Russian invasion and the devastating humanitarian situation of Ukrainian citizens. We morally deem the withdrawal of our services necessary at this point. Thus, we have completely suspended our commercial activity and services all over the country, making all of our products unavailable for purchase,” declared CEO & Founder Atef Hazime.
Sanctions are curbing major companies’ ability to operate in the country, from supply chain to product shipments disruption. The list of multinational companies cutting ties with Russia is increasingly growing amid the international pressure to take a stance against the invasion and show solidarity with the Ukrainian people.
Tobacco International Inc. has announced a major strategic shift to gradually transition away from traditional tobacco processing by 2030. The company is expanding into smoke-free and functional consumer products through the launch of the KRATOS platform, which will include nicotine pouches, nicotine-free pouches, caffeine and functional pouches, and performance energy beverages designed for modern lifestyles. The initiative reflects the company’s long-term vision to focus on innovation, convenience, and next-generation alternatives for adult consumers.
KRATOS ZERO Double Mint nicotine-free pouches, part of the KRATOS performance platform developed by Tobacco International Inc, are among the products entering Australia and New Zealand through the new partnership with NordicPouch New Zealand.
KRATOS® is a multi-category global performance brand operating across functional energy beverages, caffeine formats, and modern oral alternatives. Designed as an integrated performance platform, KRATOS® combines disciplined brand architecture with scalable product systems to ensure consistency across markets and regulatory environments. With growing distribution across Europe and expanding international partnerships, KRATOS® is structured for long-term global positioning in the performance and energy sectors.