With increasing success throughout 2021, the American multinational company Tobacco International Inc. is expanding into Latin America and the Caribbean Region. The company is entering several countries in this area, including Colombia, Mexico, Puerto Rico, Costa Rica, among others.
Lebanese CEO and Founder Atef Hazime acknowledges the importance of these markets, which are considered to be leading ones globally in the tobacco industry. In fact, Tobacco cultivation and production are highly significant in the Latin American region. Additionally, there is a smoking prevalence and consumption in these extensive areas, hence the importance of the tobacco business to the national economy. Through this step, Tobacco International Inc. can build large market shares there and increase its sales rates.
While the world is still recovering from the COVID-19 pandemic with its damaging impacts on the economy and its social costs worldwide, Tobacco International Inc. seeks to open new paths in the region, where it sees growth opportunities. “Countries in Latin America and the Caribbean are full of opportunities and resources. By entering these markets, we can highly contribute to the overall national economy and possibly pave the way for further investments, ultimately taking our business to a higher level”, says Hazime.
Through this expansion, the global brand Rebel is reinforcing its international presence and accelerating the progress of the company. Founder Atef Hazime ensures that all products of his premium brand meet the same world-class standards wherever they are distributed. Not only does this recent expansion reflect an advancement for the company, but it also reflects the progress in expanding the Lebanese Hazime Family Heritage across the globe.
REBEL and KRATOS, developed by Tobacco International Inc., have established a broad international footprint across Europe, the Middle East, Africa, and Asia through retail, pharmacy, travel-retail, and e-commerce channels. REBEL, launched in 2018, forms the foundation of this growth, while KRATOS, introduced in 2025, expands the portfolio with nicotine, zero-nicotine, and functional pouch products. Key markets include Sweden (energy pouches, zero-nicotine pouches), the United Kingdom, Portugal, Spain, South Africa, Thailand, Lebanon, and others, where the full product portfolio is available. During its latest visit to Lebanon, the Global Institute for Novel Nicotine (GINN) confirmed REBEL’s leadership with an estimated 90% nationwide market share, reinforcing the brands’ role in accelerating the global shift away from combustible cigarettes.
obacco International Inc. has entered into a strategic partnership with Singapore-based Wingglen Pte. Ltd. to launch REBEL and KRATOS nicotine pouch brands in Thailand’s duty-free and local retail markets. The agreement positions Wingglen as the exclusive partner responsible for airport duty-free operations and in-market development, marking the official entry of both brands into Thailand. The launch at Bangkok International Airport represents the first phase of a broader Southeast Asia expansion, leveraging high-traffic travel retail channels to accelerate brand visibility and regional growth.
Editorial and credible Lebanon’s rise as the Middle East’s leading tobacco alternative market has been shaped by the early presence of REBEL, the recent entry of KRATOS, and growing recognition from the Global Institute for Novel Nicotine as pharmacy adoption accelerates.