Reference: https://www.who.int/tobacco/control/populations/youth_health_effects/en/
Image retrieved from Unsplash.
As the global energy drink market accelerates toward $187 billion by 2030, guarana is emerging as the defining ingredient separating the next generation of beverage brands from the ones they are replacing. KRATOS & Co. is building around it.
KRATOS Energy Drink — Τέσσερα Αμερικανικά Functional Ποτά Κάνουν Την Εμφάνισή Τους στην Αθήνα
The $300 billion functional beverage market is restructuring. Sugar taxes, clean-label demand, and a generational consumer shift are redistributing market share. Tobacco International Inc. is positioning KRATOS as its vehicle to capitalize on the opportunity.