Reference: https://www.who.int/tobacco/control/populations/youth_health_effects/en/
Image retrieved from Unsplash.
Rebel and KRATOS announce their official entry into Nigeria through a nationwide distribution and e-commerce partnership, marking a key milestone in their African expansion and long-term commitment to full market coverage and responsible growth.
A closer look at the design language of KRATOS, where restraint, balance, and consistency shape an identity built for sustained performance.
KRATOS, the new performance energy drink brand founded by Atef Hazime (the entrepreneur behind the Rebel nicotine pouch line), has launched its debut 355 ml cans in sugar-free and classic variants, targeting professionals, athletes, and high-pressure performers who prioritize sustained, crash-free energy, discipline, and long-term reliability over short-term hype. With a clean taste profile, minimalist high-contrast packaging, and a phased global rollout planned across North America, Europe, Asia, and other regions throughout 2026, the brand aims to establish itself as a serious, credibility-focused player in the competitive energy drinks market rather than a fleeting trend.