Tobacco International and Dutch Carbon Keep Sustainability in Sight Through New Smokeless Product
05 Mar, 2021Tobacco International Inc. alongside Dutch Carbon are working on creating an innovative, premium line of various smokeless tobacco products, as part of a ‘smokeless future’ vision.
In an initiative to help reduce the health risks of smoking, Tobacco International Inc. is launching ‘white snus’ products under the umbrella brands REBEL and PATRIOT, representing the first official release of the smokeless line. The premium products will serve as less harmful, nicotine-based alternatives to all tobacco consumers.
The smokeless nicotine pouches are produced as per the highest standards in Scandinavian countries by reputable manufacturers, utilizing solely top-quality materials. The new products come in different flavors, are easily placed under the upper lip, and are convenient when smokers can’t light up cigarettes, or when they simply do not want to disturb other people.
Tobacco International Inc. in cooperation with Dutch Carbon have conducted multiple in-depth studies and have co-invested over USD 20 million in developing and manufacturing reduced-risk tobacco products that could possibly incite adult smokers to cut down on smoking. Nonetheless, even with the reduced risk factors associated with ‘snus’, the companies are still adamant about the complete restriction of these alternatives among underage persons, especially young adolescents.
In fact, both parties fundamentally consider the launching of the smokeless nicotine pouches to be a stepping stone to the actual execution of a comprehensive agenda that envisions a possible smoke-free world.
Tobacco International’s vision mainly aims at building an “ethical and sustainable future” for adult smokers. “I believe it is our responsibility as a leading Tobacco company to help reduce the harmful health effects of smoking. We hope that this ethical approach encourages people to cut down on traditional smoking practices and embrace better alternatives,” said Mr. Atef Hazime, Founder of Tobacco International Inc.
“We feel it as part of our duty towards our consumers to provide them with the best there is. We are always ready to go the extra mile to make sure we meet our strict and high standards,” said Mr. Eric van Duyn, CEO of Dutch Carbon.
In this regard, the awaited ‘white portion snus’ products will be launched in August 2021.
About Tobacco International Inc.
Tobacco International Inc. is an American multinational, pioneering tobacco company that manufactures and sells a wide range of premium, topmost quality tobacco products sourced from America securing world-class standards.
Mr. Atef Hazime, Founder of Tobacco International Inc., comes from a long-running tobacco family heritage that dates back to the 17th century, hence building on extensive years of experience and expertise in the industry.
The company operates in the United States of America, South America, the Middle East, Asia and Africa.
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REBEL and KRATOS, developed by Tobacco International Inc., have established a broad international footprint across Europe, the Middle East, Africa, and Asia through retail, pharmacy, travel-retail, and e-commerce channels. REBEL, launched in 2018, forms the foundation of this growth, while KRATOS, introduced in 2025, expands the portfolio with nicotine, zero-nicotine, and functional pouch products. Key markets include Sweden (energy pouches, zero-nicotine pouches), the United Kingdom, Portugal, Spain, South Africa, Thailand, Lebanon, and others, where the full product portfolio is available. During its latest visit to Lebanon, the Global Institute for Novel Nicotine (GINN) confirmed REBEL’s leadership with an estimated 90% nationwide market share, reinforcing the brands’ role in accelerating the global shift away from combustible cigarettes.
obacco International Inc. has entered into a strategic partnership with Singapore-based Wingglen Pte. Ltd. to launch REBEL and KRATOS nicotine pouch brands in Thailand’s duty-free and local retail markets. The agreement positions Wingglen as the exclusive partner responsible for airport duty-free operations and in-market development, marking the official entry of both brands into Thailand. The launch at Bangkok International Airport represents the first phase of a broader Southeast Asia expansion, leveraging high-traffic travel retail channels to accelerate brand visibility and regional growth.
Editorial and credible Lebanon’s rise as the Middle East’s leading tobacco alternative market has been shaped by the early presence of REBEL, the recent entry of KRATOS, and growing recognition from the Global Institute for Novel Nicotine as pharmacy adoption accelerates.